Vital wheat gluten is considered a "specialty item" where I live which, we all know, equals EXPENSIVE. I think a bag of this goes for about $7.50-8.00 at my local grocery store and even at the health foods stores that are nearby. But now that I am making my own seitan, vegan sausages, chickpea cutlets, etc., I use it frequently. But Amazon has this amazing option on their website called "subscribe and save." If you "subscribe" to the product and say you want it sent every 1,2,3 or 6 months, then you save an addtional 15%. Their prices are already better b/c you are buying products in bulk (you have to buy 4 bags of vital wheat gluten at a time). But if you use a product a lot, this is so worth it. So, with the wheat gluten, it averages out to be about $4.80 a bag or something like that. If I decide that I don't want to subscribe anymore, I just cancel it. No penalties, no hoops to jump through. It's simple. I like that. I have found that this is the best deal for me when buying agave nectar, cereal, and other items that are harder to find or just more expensive at the average grocery store or health food store.